1960s Handbook - Confessions of an Advertising Man
"The two most powerful words you can use in a headline are FREE and NEW. You can seldom use FREE, but you can always use NEW." So says ad man David Ogilvy in his 1963 tell-all Confessions of an Advertising Man. Still considered the de facto guide on modern advertising, Confessions lays out in fine print the strategies the door-to-door salesman turned "Father of Advertising" used to create Ogilvy & Mather, one of the most successful ad agencies in the world.
“This was one crazy audience. It was the kind of sold-out First Ave show where a germaphobe like Howie Mandel would faint upon arrival, with constant elbow-rubbing and sweat dripping. Throw in a bunch of rowdy, burly soccer/football players and high-energy collegiate fans — plus the band’s punchy sound — and I’m surprised a battle royale didn’t break out on the dancefloor.”—Arctic Monkeys, concert review.
HarperCollins Publishers announced Monday that 24-year-old Islip, NY resident Gerard Dillow has accepted its offer of $250,000 to publish his Facebook status from 56 minutes ago, which reads, “In it to win it, suckas.”
The top luxury fashion brands on Facebook in terms of fans are Gucci, Chanel, Dolce & Gabbana, Ralph Lauren, Coach and Prada (although the Prada page is an unofficial one), according to New York University professor of marketing and Red Envelope founder Scott Galloway. Luxury fashion brands with the most Twitter followers are Vuitton, Tory Burch, Yves Saint Laurent and Christian Dior.
Those mad hatters at Funny or Die have unleashed “Mass Men”, a chuckleworthy vid that pretty much captures what Mad Men would look like if it was set in modern-day Boston. New Kid on the Block Joey McIntyre leaves the saccharine pop behind for a profanity-laced role as Rogah, the head of an agency having a creative meeting about what else, Fenway Paaaahk and the Red Sauuxx. Let the stereotypes and hilarity fly.
“Diablo Cody — is gearing up to tackle the teen world’s most infamous twins, the two girls many of us 20 and 30-somethings grew up with — the Wakefields. The Hollywood Reporter’s Heat Vision Blog reports that Universal is currently vying for the rights of Francine Pascal’s Sweet Valley High series, which Cody will not only produce, but adapt.”—Diablo Cody Takes On ‘Sweet Valley High’ - Cinematical
“The New York Times has big plans for Twitter. The venerable news organization is exploring plans to build search products which can sift through thousands of Twitter feeds and pull together commentary on specific narrow topics. According to Martin Nisenholtz, senior vp of digital operations for The New York Times Company, the company has built such a product for its popular fashion-themed blog The Moment which aggregates Twitter commentary from both editors and readers related to the high-end fashion world.”—NYT Explores New Twitter Search Products
“Continuing to add new content categories, The Huffington Post has launched a tech section featuring contributors including Google Vice President and “father of the Internet” Vint Cerf, Facebook co-founder Chris Hughes, and Wikipedia founder Jimmy Wales.”— HuffPo Ads Tech Section
“Television is still important," said Dan Rosensweig, president and CEO of Guitar Hero. "People have to re-think how they advertise. At Guitar Hero we took 40% of our budget that used to be on TV and it moved to the Internet. Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time.”—TV Still Relevant, But Social Media Takes Center Stage: Marketers 09/22/2009
“Russian oligarch Roman Abramovich is installing an anti-paparazzi laser defense system on his giant yacht, the Sunday Times reports. Infrared lasers sweep around the boat. When they pick up on the electronic light sensors in cameras they fire off a beam of light at the camera so it can’t capture an image. The laser beams aren’t always on, so if you’re friends with Abramovich, you’ll still be able to take pictures on the boat.”—Russian Billionaire Puts Anti-Photo Lasers On His Giant Yacht
“..online media are pushing literacy into cool directions. The brevity of texting and status updating teaches young people to deploy haiku-like concision. At the same time, the proliferation of new forms of online pop-cultural exegesis—from sprawling TV-show recaps to 15,000-word videogame walkthroughs—has given them a chance to write enormously long and complex pieces of prose, often while working collaboratively with others.”—Clive Thompson on the New Literacy