"We were talking about terrible overtopped burgers one night, and my girlfriend at the time said, “Somebody should just make a burger and pile all the rich people stuff on it and it would be the douchiest thing in the world.” So we’re like, “Yeah! We’re gonna do it.” We got our license for the truck, and we’re on the streets about three days a week now. We took everything that people socially associate with rich people food and threw it on a burger and made it the most expensive, disgusting burger ever."