Posted on Thursday, 3 July 2008
it seems there are an awful lot of young women — 2.9 million a month, to be precise, mostly in the internet literate 16-to 34-year-old age bracket — out there who log on to a website called As Seen On Screen (ASOS, for short), click on a picture of a star they want to emulate and find an (almost) identical outfit the star has worn, to buy.
ASOS.com is not only the UK’s largest independent online fashion retailer, it is also our biggest peddler of dreams.